SEPEHRBUILDSStart a project

Web design & build studio — for small businesses in the US & UK

Websites thatturn visitors intobooked clients.

I’m Sepehr. I design and build fast, motion-rich websites for small businesses — and I start where your current homepage quietly loses customers.

Start a projectSee the work
Sepehr, designer and developer behind SEPEHR BUILDS
that’s me — hi!
popup on popup
one clear button
Scroll — four homepages, rebuiltNew · THE FIX 04 — Amazon270 clicks → 1 tap

(01) Selected work — concept redesigns, 2026

Four homepages,rebuilt.

Each one started as an audit of a real small business’s homepage: the popup over the hero, the booking button nobody can find, the 30-second load. Then I rebuilt it from their own content and photos — a real, working site, not a mood board.

These are unsolicited concepts, so names and logos stay hidden until each owner says yes.

  1. 01Private dental clinicLondon, UKDental
  2. 02Kitchen & bath design-build firmNew York, USDesign-build
  3. 03Reformer Pilates studiosLondon, UKFitness
  4. 04Business coach for coachesOnline, USCoaching
Case 01 / 04Dental · London, UK

Private dental clinic

A family practice with 40+ years of trust, hidden behind popups. Rebuilt around one action: book the free consultation.

  • Found: An offer popup and a cookie banner cover the first screenFix: A calm first screen: the practice and its people
  • Found: The “Book” button sits dimmed underneath bothFix: “Book your complimentary consultation” — one tap, always
  • Found: Treatments and prices scattered over many pagesFix: A treatment menu card with real “from £” prices
  • Found: The Instagram bio sends people to a link pageFix: A homepage good enough to be the bio link
Page weight
before 7.7 MBafter 400 KB
Load on a phone
before 31.6 safter 3.4 s

Unsolicited concept · name withheld until the owner says yes

Homepage redesign concept for a private dental clinic in London, UK, desktop
Homepage redesign concept for a private dental clinic in London, UK, phone
Case 02 / 04Design-build · New York, US

Kitchen & bath design-build firm

Four decades of award-winning kitchens, introduced by a mailing-list popup. Now the work speaks first.

  • Found: A mailing-list popup covers the first screen on phonesFix: Full-bleed project photography as the first impression
  • Found: No consultation button above the foldFix: “Book a complimentary consultation” on every screen
  • Found: The process hidden on an inner pageFix: Their real five-step process, told as you scroll
  • Found: The best projects lost in a flat galleryFix: Named projects with place, finishes and cabinetry
Page weight
before ~3 MBafter 412 KB
Load on a phone
before 8.7 safter 3.2 s

Unsolicited concept · name withheld until the owner says yes

Homepage redesign concept for a kitchen & bath design-build firm in New York, US, desktop
Homepage redesign concept for a kitchen & bath design-build firm in New York, US, phone
Case 03 / 04Fitness · London, UK

Reformer Pilates studios

Three studios and a great intro offer that wasn’t on the homepage. Rebuilt so a newcomer sees the first step at a glance.

  • Found: No clear first step for a newcomerFix: “Try 3 classes for £48” as the hero action
  • Found: The intro offer isn’t on the homepage at allFix: The offer, price per class and terms, up front
  • Found: A 30+ link mega-menuFix: Five links: method, levels, studios, pricing, timetable
  • Found: Walls of SEO text between the good partsFix: Short, scannable sections in their own words
Links in the menu
before 30+after 5
Load on a phone
before ~6 safter 2.0 s

Unsolicited concept · name withheld until the owner says yes

Homepage redesign concept for a reformer pilates studios in London, UK, desktop
Homepage redesign concept for a reformer pilates studios in London, UK, phone
Case 04 / 04Coaching · Online, US

Business coach for coaches

Eight video testimonials buried under a 700-word wall. Rebuilt so the proof — and the “book a call” button — come first.

  • Found: The main call to action is a picture, not a buttonFix: “Book a call” as a real, always-visible button
  • Found: The navigation appears twice on the first screenFix: One quiet menu: method, results, story, podcast
  • Found: A ~700-word About wall before any proofFix: Client results first: real numbers, real names
  • Found: One photo weighs 11.5 MBFix: Same photo, 92 KB
Biggest image
before 11.5 MBafter 92 KB
Load on a phone
before 9.6 safter 3.4 s

Unsolicited concept · name withheld until the owner says yes

Homepage redesign concept for a business coach for coaches in Online, US, desktop
Homepage redesign concept for a business coach for coaches in Online, US, phone

Before: our audit of the live site on a phone. After: the concept build on a throttled phone (slow 4G, 4× slower CPU), until the main content shows. Indicative numbers, not a lab benchmark.

(02) A series on Instagram

THE FIX.

One big brand. One UX problem. Fixed in fifteen seconds. It’s how I practise in public — and the same eye I bring to your homepage.

Follow @sepehrbuilds

Unofficial concepts — not affiliated with or endorsed by the brands shown.

(03) Process

How a fixhappens.

Four steps, the same every time. You see your new homepage working before anything else gets built.

  1. 01find the leak

    Audit

    I open your homepage on a real phone, time it, and mark every place a visitor hesitates — the popup, the hidden button, the 30-second load.

    • Screen-recorded walkthrough
    • Ranked list of fixes
  2. 02your content, rebuilt

    Concept

    I rebuild your homepage with your own words and photos — a real, clickable page at a private link. Not a mood board.

    • Live preview link
    • Desktop + phone
  3. 03fast on a phone

    Build

    The full site in clean code: fast, accessible, with motion only where it helps people decide. Booking, forms and analytics wired in.

    • Production site
    • Forms + booking connected
    • Speed + SEO basics
  4. 04then the next fix

    Launch

    Domain, hosting and redirects from the old site. After launch I check what visitors actually do — and fix the next thing.

    • Launch + redirects
    • Post-launch check

(04) Services

What you get.

No templates, no page builders. Every project starts with the audit, so you get a fixed quote for exactly what your site needs.

  • 01

    Premium homepage

    The page that does most of the selling, rebuilt around one clear action — book, call, buy.

    • Structure + copy
    • Design
    • Build
    • Motion
  • 02

    Full website

    Your homepage plus the pages people actually open: services, about, pricing, contact.

    • Up to the pages you need
    • Same system everywhere
    • Easy to extend
  • 03

    Motion & scroll stories

    Pinned sections, scroll-told stories and small interactions — used where they help people understand, never just to show off.

    • GSAP
    • Smooth scroll
    • Reduced-motion safe
  • 04

    Speed & SEO basics

    Fast on a phone and findable on Google: optimised images, clean HTML, metadata, sitemap, analytics.

    • Core Web Vitals
    • Meta + sitemap
    • Analytics
Illustrated portrait of Sepehr
me, but animated

(05) About

Hi, I’m Sepehr.

I design and build websites — both halves, so nothing gets lost between a pretty mockup and the real thing on a phone.

I notice the small things that make people leave: the button you can’t find, the price that changes at checkout, the popup on top of the one thing you came to see. THE FIX started as a way to practise that in public. Now it’s how every project starts — find what’s costing you customers, then build the version that doesn’t.

What I do
Design + build — one person, no hand-off
Who for
Small businesses in the US & UK
Built with
Next.js · Astro · GSAP
On Instagram
THE FIX — @sepehrbuilds

(06) Contact

Let’s fixyour homepage.

Tell me about your business and send the link to your current site. I’ll look at it on a real phone and reply with what I’d fix first.

Emailyour-email@here placeholder
Instagram@sepehrbuilds or just DM ‘BUILD’

Project inquiry — takes a minute

What needs fixing?